The Electronic Cigarette Company Supports 'Help for Heroes' with Latest e-Smoking Liquid
The Electronic Cigarette Company is helping to raise awareness and vital funds for the Help for Heroes foundation, a project setup in October 2007 to support the families of servicemen returning from Afghanistan and Iraq.

May 19, 2010 /24-7PressRelease/ -- The Electronic Cigarette Company is helping to raise awareness and vital funds for the Help for Heroes foundation, a project setup in October 2007 to support the families of servicemen returning from Afghanistan and Iraq. The introduction of USA manufactured e-liquid, otherwise known as the Patriot Range, has prompted the company to pledge 50 pence from every bottle sold to Help for Heroes.

The Patriot Range is manufactured in the United States under strict quality control guidelines insisted upon by the Electronic Cigarette Company, using only pharmaceutical grade nicotine and propylene glycol to ensure that the highest possible standards are met.

This increase in quality has been a much needed boost to the industry, which has been criticised in the past for providing only products manufactured in China, where quality assurance standards are more difficult to enforce, and product specifications are more susceptible to change.

Recognising the consumer demand for higher quality and peace of mind, the Electronic Cigarette Company has responded by sourcing products that meet a much higher level of quality.

Managing Director Jason Cropper said: "By sourcing our latest product range from the United States, we have been able to ensure that the highest quality assurances are met, whilst also having the ability to refine the specification of our product range to suit consumer demand. Whilst many consumers have been eager to switch to the Electronic Cigarette, many seem to have forgotten that nicotine in its pure form is a poison. This is a product that people are inhaling, so we feel that it is essential for us to ensure that our products are as safe as possible, opposed to just competing on price by sourcing lower grade products as many of our competitors have been doing."

This latest development follows a trend set by the Electronic Cigarette Company, who were the first to specify and insist that all of their products were provided in CHIP compliant packaging to reduce the threat that the products may pose to children and animals. By moving to a higher quality of manufacturing, the company are pledging to continue to strive for the highest possible quality.

For More Information:
http://www.theelectroniccigarette.co.uk/products/decadent-vapour-products.html
http://www.theelectroniccigarette.co.uk/products/starter-kits-products.html
http://www.theelectroniccigarette.co.uk/products/totally-wicked-patri ... ducts.html

Media Contact:
Giles Pierce
01282 690938
http://www.theelectroniccigarette.co.uk
marketing@totallywicked-eliquid.co.uk

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